Privacy Policy

Last updated: 17 August 2026

This Privacy Policy explains how My Little Necklace (“My Little Necklace”, “we”, “us” or “our”) collects, uses, stores and shares your personal information when you visit au.mylittlenecklace.com (the “Site”), make a purchase, contact us, or otherwise use our services.

We are committed to protecting your privacy and handling your personal information responsibly.

1. Personal information we collect

The personal information we collect depends on how you interact with us.

Information you provide to us

When you place or attempt to place an order, contact us, create an account, subscribe to marketing communications, enter a promotion or otherwise interact with us, we may collect information such as:

• your name;

• email address;

• telephone number;

• billing and shipping addresses;

• order and transaction details;

• payment-related information;

• account information, where applicable;

• communications you send to our customer support team;

• product reviews, survey responses or other content you choose to provide; and

• personalisation details you submit when ordering customised jewellery, such as names, initials, words, dates, symbols or other text.

Payment card information is generally processed securely by our payment providers and is not stored directly by us in full.

Information collected automatically

When you visit or use our Site, we and our service providers may automatically collect certain information about your device and your use of the Site, including:

• your IP address;

• browser and device type;

• operating system;

• time zone and approximate location;

• pages and products you view;

• referring websites or search terms;

• interactions with the Site;

• shopping and checkout activity; and

• information collected through cookies, pixels, tags and similar technologies.

We may combine this information with other information we hold about you where permitted by law.

2. Cookies and similar technologies

We use cookies and similar technologies to operate our Site, remember your preferences, understand how visitors use our Site, improve our services and, where permitted, provide relevant advertising.

These technologies may include:

• Cookies, which are small data files stored on your browser or device;

• Log files, which record activity on the Site and may include IP addresses, browser information, referring and exit pages and timestamps;

• Pixels, tags and web beacons, which help us understand interactions with our Site, emails and advertising.

Some cookies are necessary for the Site to function. Others may be used for analytics, personalisation and advertising.

You can control certain cookies through your browser settings and, where available, through the cookie or privacy controls displayed on our Site. Disabling certain cookies may affect the functionality of the Site.

3. How we use your personal information

We may collect, hold, use and disclose your personal information for purposes including:

• processing and fulfilling your orders;

• processing payments and refunds;

• creating and producing personalised products;

• arranging delivery and tracking shipments;

• sending order confirmations and service-related communications;

• providing customer support;

• managing returns, exchanges, complaints and warranty requests;

• maintaining and improving our Site, products and services;

• analysing how customers use our Site;

• preventing fraud, misuse and other potentially unlawful activity;

• protecting the security of our Site and business;

• complying with legal, tax, accounting and regulatory obligations;

• measuring the effectiveness of our advertising and marketing campaigns;

• personalising your experience and advertising, where permitted; and

• sending promotional emails, offers and other marketing communications where you have consented or where otherwise permitted by applicable law.

We may also use information for other purposes that are reasonably necessary for our business activities and consistent with the circumstances in which the information was collected.

4. Marketing communications

If you subscribe to our marketing communications or otherwise agree to receive them, we may send you information about My Little Necklace products, promotions, offers and news.

You can unsubscribe from email marketing at any time by using the unsubscribe link included in our marketing emails or by contacting us at support@mylittlenecklace.com.

Unsubscribing from marketing communications will not prevent us from sending you transactional or service-related messages, such as order confirmations, shipping updates or responses to customer service enquiries.

5. How we share personal information

We may share personal information with trusted third parties where reasonably necessary to operate our business and provide our services.

These may include:

• Shopify, which provides the ecommerce platform used to operate our online store;

• payment processors and financial service providers;

• manufacturers and fulfilment partners involved in producing or personalising your order;

• shipping, logistics and delivery providers;

• cloud hosting, data storage and technology providers;

• customer service and communications providers;

• analytics providers;

• advertising and marketing platforms;

• fraud prevention and security providers;

• professional advisers, such as accountants, lawyers and auditors; and

• government authorities, regulators, courts or law enforcement agencies where required or permitted by law.

We do not sell your personal information in the ordinary meaning of the word.

We may also disclose personal information in connection with a merger, acquisition, restructuring, financing, sale of assets or other corporate transaction involving all or part of our business.

6. Shopify

Our online store is powered by Shopify.

Shopify processes certain personal information to provide its ecommerce services and may process information in accordance with its own privacy practices and contractual arrangements with merchants.

For more information about Shopify's privacy practices, please visit Shopify's Privacy Policy at:

https://www.shopify.com/legal/privacy

7. Analytics and advertising

We may use analytics and advertising services, including services provided by companies such as Google and Meta, to understand how visitors use our Site, measure advertising performance and display more relevant advertisements.

These providers may use cookies, pixels and similar technologies to collect information about your interactions with our Site and, depending on your settings and applicable law, may combine that information with information collected through other websites or services.

You may be able to manage personalised advertising through the privacy or advertising settings provided by these platforms and through your browser or device settings.

8. Overseas disclosure and processing

My Little Necklace operates online and uses service providers and business partners that may be located outside Australia.

As a result, your personal information may be disclosed to or processed by recipients located overseas. Depending on the services involved, these recipients may be located in countries including Australia, PRC, Switzerland, France.

We take reasonable steps, where required, to ensure that personal information disclosed overseas is handled appropriately and in accordance with applicable privacy requirements.

9. Data security

We take reasonable administrative, technical and organisational measures designed to protect personal information against loss, misuse, interference and unauthorised access, modification or disclosure.

However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.

If we become aware of a data breach involving personal information, we will assess and respond to it in accordance with applicable law.

10. Data retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to fulfil orders, provide customer service, maintain business and transaction records, resolve disputes, prevent fraud and comply with our legal, accounting and regulatory obligations.

When personal information is no longer required, we will take reasonable steps to delete, destroy or de-identify it, subject to any legal requirements requiring us to retain it.

11. Accessing and correcting your personal information

Subject to applicable law, you may request access to the personal information we hold about you or ask us to correct information that is inaccurate, incomplete, out of date, irrelevant or misleading.

To make a request, please contact us at:

support@mylittlenecklace.com

We may need to verify your identity before processing your request.

There may be circumstances in which we are permitted or required by law to refuse access or correction. Where applicable, we will explain our decision and the available options for making a complaint.

12. Privacy complaints

If you have a question or concern about how we handle your personal information, please contact us at support@mylittlenecklace.com.

Please provide enough information for us to understand and investigate your concern. We will review your complaint and aim to respond within a reasonable period.

If you are not satisfied with our response and Australian privacy law applies to your complaint, you may have the right to contact the Office of the Australian Information Commissioner (OAIC).

Information about privacy rights and complaints is available at www.oaic.gov.au.

13. Children's privacy

Our Site and products are intended for a general audience and are not specifically directed at children.

We do not knowingly collect personal information directly from children where doing so would be inconsistent with applicable law. If you believe that a child has provided personal information to us inappropriately, please contact us at support@mylittlenecklace.com.

14. Third-party websites

Our Site may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices, security or content of third-party websites. We encourage you to review the privacy policies of any third-party services you use.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, services, legal requirements or other operational reasons.

When we make changes, we will publish the updated Privacy Policy on this page and update the “Last updated” date above.

16. Contact us

If you have questions about this Privacy Policy, would like to exercise your privacy rights or wish to make a privacy complaint, please contact us:

Email: support@mylittlenecklace.com

My Little Necklace
Operated by: MTK DIGITAL, RM 1007A, 10/F OfficePlus @Prince Edward 794-802  Nathan Road, Kowloon, Hong-Kong